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Legal

Privacy Policy

Implemented: 21 April 2026 Review due: 21 April 2027 UK GDPR Compliant
Version
1.0
Date Implemented
21 April 2026
Review Date
21 April 2027
Approved By
Emma James

Contents

  • 1Introduction
  • 2Who We Are
  • 3What Information We Collect
  • 4How We Use Your Information
  • 5Lawful Basis for Processing
  • 6Sharing Your Information
  • 7Safeguarding & Legal Obligations
  • 8How We Store Your Information
  • 9How Long We Keep Your Information
  • 10Your Rights
  • 11Cookies
  • 12Third-Party Links
  • 13Changes to This Policy
  • 14Contact

Data protection queries? Contact emma.james@sfliving.co.uk

1

Introduction

Step Forward Living is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal information in line with:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Regulation and Inspection of Social Care (Wales) Act 2016

This policy applies to visitors to our website, individuals who contact us, and those who may receive or enquire about our services.


2

Who We Are

Step Forward Living is a supported living provider delivering domiciliary care and support services to adults.

Organisation Details

Service Provider: SF Living Ltd.
Trading Name: Step Forward Living
Data Controller: Step Forward Living

Registered Office

Office 19
Business Development Centre
Main Avenue
Treforest Industrial Estate
CF37 5UR

Data Protection Queries

emma.james@sfliving.co.uk


3

What Information We Collect

We may collect and process the following types of personal data:

Information you provide directly

  • Name
  • Contact details (email address, phone number)
  • Enquiry details or messages submitted via the website
  • Referral or service enquiry information

Information collected automatically

  • IP address
  • Browser type and version
  • Pages visited on our website
  • Date and time of visits

This information is collected through cookies or analytics tools. See Section 11 for details.


4

How We Use Your Information

We use personal data to:

  • Respond to enquiries and provide information about our services
  • Manage referrals and initial assessments
  • Improve our website and user experience
  • Maintain records for administrative and regulatory purposes
We will only use your information where we have a lawful basis to do so.

5

Lawful Basis for Processing

We process personal data under the following lawful bases:

  • Legitimate interests — to respond to enquiries and operate our service
  • Legal obligation — where required by law or regulatory bodies (e.g. Care Inspectorate Wales)
  • Consent — where you have provided clear consent, such as via contact forms

6

Sharing Your Information

We will not sell or share your personal data for marketing purposes.

We may share information where necessary with:

  • Local Authorities or Health Boards — for referral or safeguarding purposes
  • Care Inspectorate Wales (CIW)
  • Safeguarding agencies or the Police where required by law
  • Professional advisors such as accountants and legal advisors

All sharing is done lawfully, securely, and only where necessary.


7

Safeguarding & Legal Obligations

As a regulated care provider, Step Forward Living may be required to share information without consent where:

  • There are safeguarding concerns relating to an individual
  • There is a risk of harm to an individual or others
  • We are legally required to do so by law or a regulatory body
Important: All such decisions are made carefully and in line with current safeguarding legislation and guidance applicable in Wales.

8

How We Store & Protect Your Information

We take appropriate measures to ensure your data is secure, including:

  • Secure electronic systems and password protection
  • Restricted access to authorised personnel only
  • Secure storage of records
  • Staff training in confidentiality and data protection

9

How Long We Keep Your Information

We will only retain personal data for as long as necessary. Retention periods depend on:

  • The purpose for which the data was collected
  • Legal and regulatory requirements applicable to our service

Where data is no longer required, it will be securely deleted or destroyed.


10

Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Access your personal data
Request correction of inaccurate information
Request erasure where appropriate
Restrict or object to processing
Request data portability

To exercise your rights, contact us at

emma.james@sfliving.co.uk


11

Cookies

Our website may use cookies to improve user experience. Cookies may:

  • Help us understand how the website is used
  • Improve site functionality

You can control or disable cookies through your browser settings at any time. Disabling certain cookies may affect the functionality of the site.


12

Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those websites. We recommend reviewing the privacy policy of any external site you visit.


13

Changes to This Policy

This policy will be subject to regular review to ensure it remains effective, up to date, and reflective of best practice. Reviews will take place:

  • At least annually
  • Following incidents, safeguarding concerns, or audit findings
  • In response to changes in legislation, regulation, or national guidance
  • Where learning identifies the need for improvement

14

Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact us:

Email

emma.james@sfliving.co.uk

Information Commissioner's Office (ICO)

If you are unhappy with how your data has been handled, you have the right to complain to the ICO. Further information can be found at www.ico.org.uk

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Regulated by Care Inspectorate Wales